马来西亚小红书(XHS)营销与广告全攻略

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小红书(Xiaohongshu,简称 XHS / RED)早已是中国年轻人最活跃的生活方式与购物分享平台,如今,它的影响力正快速延伸至马来西亚,并逐渐成为本地品牌与跨境电商的重要阵地。

数据显示,马来西亚在小红书海外市场中位居用户量第一,占全球海外用户的 50% 以上。本地用户不仅规模庞大,且以年轻女性为主力,她们在平台上获取资讯、寻找灵感、做消费决策的频率极高。对于希望精准触达核心消费群体的品牌而言,这里是极具潜力的营销阵地。 […]

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How to Start an Online Business in Malaysia Malaysia’s digital economy is growing at record speed. In 2024, the country’s e-commerce sector generated over USD 206.6 billion, driven by high internet penetration, advanced logistics, and strong government support through initiatives like MyDIGITAL. For entrepreneurs, this is an ideal moment to launch an online business — […]

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