KOL vs KOC vs Influencer: Complete Guide for Brands The age of influencer marketing has entered a new chapter. What once revolved around celebrities and polished endorsements has evolved into a diverse ecosystem of voices shaping consumer behavior in real time. From Key Opinion Leaders (KOLs) with industry authority to Key Opinion Consumers (KOCs) who […]
小红书（Xiaohongshu，简称 XHS / RED）早已是中国年轻人最活跃的生活方式与购物分享平台，如今，它的影响力正快速延伸至马来西亚，并逐渐成为本地品牌与跨境电商的重要阵地。
数据显示，马来西亚在小红书海外市场中位居用户量第一，占全球海外用户的 50% 以上。本地用户不仅规模庞大，且以年轻女性为主力，她们在平台上获取资讯、寻找灵感、做消费决策的频率极高。对于希望精准触达核心消费群体的品牌而言，这里是极具潜力的营销阵地。 […]
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Customer lifecycle marketing is a strategic marketing approach that emphasizes the creation of personalized and targeted messaging and experiences tailored to customers at various stages of their relationship with a brand. Retaining a customer is generally more cost-effective than acquiring a new one. The primary goals of customer lifecycle marketing include establishing robust customer relationships, […]