Top 10 Billboard Locations in Malaysia (With Traffic Estimates)

Billboards remain one of the most impactful advertising formats in Malaysia. Every day, millions of commuters travel along Malaysia’s busiest highways, passing through retail hubs, business districts, and residential corridors. For brands, these billboards are more than just signage — they are giant visibility engines, shaping brand recall and influencing consumer behavior at scale.

In Malaysia, three key highways dominate the outdoor advertising landscape: the Federal Highway, the Damansara–Puchong Expressway (LDP), and the MRR2. But prestige locations in KLCC, Bangsar, and Mont Kiara also provide premium exposure to affluent professionals, tourists, and expatriates.

Below, we reveal the Top 10 Billboard Locations in Malaysia (2025) with traffic estimates, landmark visibility, and audience insights — helping businesses understand not just where to advertise, but why these sites matter.

Top 10 Billboard Locations in Malaysia

1. Federal Highway – Section 51A, Petaling Jaya

• Est. Monthly Traffic: 53.2 million

• The Federal Highway is Malaysia’s most important advertising corridor. This particular stretch, near Sime Darby Auto Connexion, Harvey Norman, and Sports Direct, connects Shah Alam and Klang into Petaling Jaya and Kuala Lumpur.

• Why it works: High dwell time during rush hours ensures repeated brand exposure. The site dominates attention as traffic funnels toward Mid Valley and KL.

• Best for: National campaigns seeking to cement brand dominance across Klang Valley.

2. Federal Highway – Nanyang / KGNS (Subang–Sunway Stretch)

• Est. Monthly Traffic: 47.0 million

• Positioned at one of the Federal Highway’s busiest points, this site captures commuters from Subang and Sunway heading to PJ and KL.

• Landmarks include Kelab Golf Negara Subang (KGNS), Nanyang Siang Pau HQ, and Subang Parade.

• Why it works: The Subang–Sunway corridor is a high-income catchment with students, golfers, corporate workers, and families.

• Best for: Automotive, finance, and consumer brands targeting mass but affluent audiences.

3. LDP Highway – Kelana Jaya / PKNS Sports Complex

• Est. Monthly Traffic: 26.3 million

• The LDP is notorious for peak-hour gridlocks — which makes this site invaluable. Located near Paradigm Mall, Kelana Jaya LRT, and PKNS Sports Complex, it captures west-to-east traffic flow between PJ, Sunway, and Puchong.

• Why it works: Commuters are often stuck for 20–40 minutes, creating long exposure windows. Nearby malls and offices mean your message reaches shoppers and professionals daily.

• Best for: Retailers, telcos, F&B chains, and education institutions.

4. MRR2 – Pandan Jaya (Ampang / Cheras Stretch)

• Est. Monthly Traffic: 24.8 million

• Located at KM31.2 of the MRR2, this site intercepts massive flows from Cheras and Ampang heading towards DUKE Highway and Kuala Lumpur city.

• Landmarks nearby include Pantai Hospital Ampang, Lotus’s Ampang, and MPAJ Stadium.

• Why it works: Serves a dense suburban population with strong middle-class purchasing power, combining residential and urban traffic.

• Best for: FMCG, health products, and nationwide consumer brands.

5. LDP Highway – Sunway / Puchong Legenda

• Est. Monthly Traffic: 13.0 million

• Near Sunway Pyramid, IOI Mall, Taylor’s University, and The One Academy, this billboard targets one of Malaysia’s busiest student and retail belts.

• Why it works: The Sunway–Puchong stretch is youthful and energetic, with consistent traffic from students, shoppers, and families.

• Best for: Fashion, food delivery, tech, and education services.

6. Jalan Damansara – TTDI / Pusat Bandar Stretch (KL)

• Est. Monthly Traffic: 8.2 million

• This premium site along Jalan Damansara channels affluent commuter traffic from TTDI, Damansara Heights, and PJ into Kuala Lumpur.

• Why it works: Surrounded by corporate offices and residential neighborhoods, this site blends lifestyle, work, and high-income traffic.

• Best for: Finance, luxury retail, property developers, and insurance companies.

7. Sprint Highway – Hartamas / Mont Kiara

• Est. Monthly Traffic: 6.3 million

• Positioned near Desa Sri Hartamas and Mont Kiara, this site targets expatriates, international school parents, and high-income professionals.

• Why it works: Mont Kiara is one of KL’s most affluent neighborhoods. This stretch of the Sprint Highway captures daily traffic of professionals heading into KL.

• Best for: International brands, luxury goods, premium automotive, and property developers.

8. Jalan Ampang / Jalan Sultan Ismail (KLCC Golden Triangle)

• Est. Monthly Traffic: 4.5 million

• Situated at the crossroads of KL’s CBD, this site sits in the Golden Triangle, surrounded by KLCC, major embassies, and five-star hotels.

• Why it works: It combines tourist visibility, international business traffic, and high-value local professionals.

• Best for: Luxury retail, hospitality, tourism, and financial services.

9. Jalan Maarof – Bangsar (Bangsar Village / BSC)

• Est. Monthly Traffic: 3.1 million

• Bangsar remains KL’s lifestyle hub for expatriates, affluent professionals, and high-income families. Located at Jalan Maarof, this billboard dominates visibility in front of Bangsar Village and BSC.

• Why it works: Beyond commuters, it targets café-goers, shoppers, and the nightlife crowd.

• Best for: Boutique brands, luxury dining, gyms, and premium lifestyle products.

10. Kepong Roundabout – Brem Mall / Jalan Kuching Interchange

• Est. Monthly Traffic: 3.9 million

• Located at Kepong’s busiest roundabout near Brem Mall and Jalan Kuching, this site captures both suburban and city-bound traffic.

• Why it works: It’s a unique convergence point — suburban families from Kepong meet city commuters heading into KL.

• Best for: Supermarkets, retail chains, automotive, and mass consumer products.

Conclusion

Malaysia’s billboard advertising landscape is shaped by a mix of high-volume highway corridors and prestige lifestyle districts.

• Federal Highway is unbeatable for sheer reach, with two sites alone delivering nearly 100 million impressions monthly.

• LDP and MRR2 balance mass exposure with commuter dwell-time, making them invaluable for nationwide brands.

• Bangsar and KLCC billboards elevate brand prestige, giving visibility among Malaysia’s most affluent and international audiences.

For businesses, the winning strategy lies in mixing reach and positioning:

• Use Federal Highway and LDP to dominate awareness.

• Pair with Bangsar, KLCC, or Hartamas to reinforce premium credibility.

When chosen strategically, these billboards don’t just display your brand — they define it in the eyes of millions.